Branding Through Instagram Part 2. Understand Your Brands Aesthetic An Instagram aesthetic refers to the look and feel of your feed.
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I had landed my first big collaboration ever as a style ambassador for American Eagle Outfitters and I was inspired to take my blog and Instagram to the next level.
How to make your instagram look aesthetic. If you dont know where to start the free online tool My Insta Palette shows you the most-used colors on your feed. It isnt always easy to keep your feed looking the same especially with travel. You can add photos to what looks like an Instagram grid and position them around other photos that you think look good.
If you add the grain effect to all of your photos continue that pattern in every photo you post. Create focus on a particular part of your outfit. Whether youre a business owner or influencer or somewhere in between this is going to help you bucket loads.
You can use your Preview to rearrange the order of posts and see what your Instagram feed will look like before you post on Instagram. In other words stick to similar filters and editing effects. In order for all the photos on your Instagram feed to be cohesive and reinforce the aesthetic you are looking to achieve you must edit consistently.
Golden hour ahhh yes the most prime time for photos. But to make her Instagram feed look as gorgeous as her selfies she uses a little bit of Instagrams Aden filter on top of every photo to add a warm and purplish hue. Grab out a notepad and pen maybe a cheeky beverage and lets work out exactly how amazingly aesthetic your gram can be.
The first step to creating an eye-catching Instagram aesthetic is to determine your brand personality. The variety will help make your feed look connected yet interesting. Im actually doing this right now on the Tuesdays Together Los Angeles account.
So that if a cool tone photos is next to a warmer photo you can edit one of them to look cohesive next two each other. One way to keep your grid consistent is to only post photos that reflect a certain color. Planoly is free and lets you drag and drop the layout of up to 30 posts per month You can check that they are going to look good and keep your feed design on track.
3 Ways to Create Your Own Instagram Aesthetic 1 Focus on a color. The best way to create a cohesive Instagram aesthetic is during the editing process. Brand personality is a set of human characteristics that represent your brand.
If you use the same filter on every post it will give your content the consistency that creates a successful Instagram aesthetic. Make sure at least one of your established colors are present in your post to ensure your Instagram aesthetic is consistent. Just upload your photos videos albums in the app and drag and drop them to move them around.
Consistent Colour Palette If you look at many popular accounts you will notice a similar colour theme across all their content. You can do so much with golden hour. Choosing the same filter set of filters or editing rules will help you keep your photos looking consistent and fit together.
The colour scheme may gradually change overtime but the key point here is consistency. Unum is an app that helps you see what your feed looks like before you post. Even if you just add a touch of the same filter each time you post it can make your brand and Instagram feed seem more cohesive.
If you notice a theme choose your colors from these selections. It can be difficult to make this happen if your products dont have your brands core colors. But if you use consistent colored filters or if you can think outside the box youll be set.
You dont want to make your pictures seem random so you have to select specific fonts colors and filters to achieve the desired look and feel of your Instagram feed. DEFINE AND DEVELOP YOUR STYLE Whereas my feed is less themed these days defining a certain photography and editing style really helps when trying to create a strong aesthetic - whether that style is feminine or colourful and bold desaturated and minimalist or dark and moody. This also helps to make sure that when two photos are next two each other the colors match.
Every photo should feature 1 or 2 of your core colors. If a photo doesnt fit just delete it from your Preview feed. One of my fave insta accounts avokalia has such an aesthetic feed and her pictures feature a lot.
One way your Instagram feed can stand out is by making your brands core colors prominent. You can even adjust photo settings like Brightness Contrast and Shadow to make a good photo great and ready for your feed. To keep your Instagram feed looking fab work in rows of 3 using the Planoly app Kat recommends.
Add any golden glow to your pics. Create cool shapes in the shadows flowers look amazing. 7 Tips to Help You Determine Your Instagram Aesthetic In Summer of 2016 I was all over the place in terms of my Instagram aesthetic and feed.
The signature blinds look shown below for yooo.
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